We are a company of musicians and music obsessives. So when we walked into Martin's museum and sat down with Jason Ahner, their Archives and Museum Manager, we didn't conduct an interview. We had a conversation. An in depth, nerds only, no topic off limits exploration of Martin's history, roots, and the quiet innovations that have kept them at the pinnacle of acoustic guitar making for generations. That conversation became the anchor of an entirely new content universe.

From there we shot a 50 minute factory tour, giving guitar lovers and music fans all over the world an intimate look at how the world's greatest acoustic guitars are actually made. We built virtual worlds inside their studio. We captured the craft, the culture, and the people behind the instrument.

The result was 50 videos that flipped Martin's content narrative entirely. From a brand that showed its guitars to a brand that told its story.

America's oldest guitar manufacturer finally had a voice to match its legacy. Rhythm gave it to them.